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We started by finding two of the world’s leading PHD’s in Materials and Chemistry that had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker. With this fresh outlook, this dream team invented a single ingredient chemistry, that is free of silicone or oils, that links broken bonds in the hair during and after chemical services making them stronger than they were before. It may all sound like the same old mumbo jumbo, but check out what top colorists are saying about Olaplex all over social media. As they say, the proof is in the pudding.
Victor Martinez Vicario,founder of VMV Group and president of Salerm Cosmetics,began to make his come true when,more than 50 years ago,he made his way from Mecerreyes (Burgos) to Barcelona on a Vespa with only a 100 pesata note to his name,in the hope of making a future for himself in the world of hairdressing... ..With much work and effort,but above all a passion for everything he did,he began to see his dream take shape,a dream to create a company that would be the answer to the real needs of the hairdresser. A down-to-earth company,designed by and for stylists and with the added value that only a hairdresser with a deep personal knowledge of how things work can give you.